Search Engine Optimisation Training Course / Seminar

This is a one day seminar for web site owners, or webmasters or for anyone who wishes to acquire the skills of web site optimisation.

Why should we be concerned with Search Engine Optimisation?
Anyone who spends even a few minutes searching the internet will realise that when the Search Engine displays results for your given search, you are likely to click the first link in the results, or if not the first, then certainly one of the top five. There is a simple rule which says "if your web site does not come up in the top 10 results in the search engine, then it may as well not be there at all".

What can I expect to learn?
This course will teach you what Search Engines are looking for and how they calculate results. The topics may vary from course to course as the content changes quickly on the Internet. However the course will include the freshest content and materials.

Typical Course Outline

How search engines work

4  Which search engines do people really use?
4  How to register your site with search engines
4  Google - Do's and Dont's
4  Google Page Rank
4  Google advertising
4  Generating cash from your web site with Google
4  Reciprocal Linking
4  How your site can be penalised
4  Hidden pitfalls of SEO work
4  Web site structure for search engine results
4  Top results on Ananzi within one week
4  Understanding web site potential
4  3rd Party SEO Tools
4  Web Tools
4  Setting up Affiliate Programs
4  Keywords - myths exploded
4  Advertising systems for Yahoo, MSN etc
4  Its all about traffic

The above course runs from 9am to 3:30pm

What will you receive with your course?
Your course fee includes:
Tea and Coffee
Lunch
Notes and handouts
CD with web tools and programs
Pen and Notepad

How much does this course cost?
The course costs R895 per person. For groups of 2 to 4 the cost is R795 per person. If you have more than 4 attendees, a private quote will be supplied. Prices exclude vat.